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Site Stats tells you how many visitors your site gets, and what posts and pages are most popular.  To access you need to enable the Site Stats module in the Jetpack plugin.

Set up Site stats

Once you’ve activated the Jetpack plugin you activate Site Stats as follows:

1.  Go to Jetpack > Settings.

Jetpack Settings

2.  Click on Traffic Tab.


3. Scroll down page and click on ‘Activate Site Stats‘.

Activate Site Stats

Viewing your stats

It can take up to 24 hours to load visitor data.  The data is displayed in Jetpack > Stats and is collected from the date you enabled the Site Stats module in Jetpack.

Jetpack Stats menu

Views Module

The Views module displays your view count and by default, the graph is set to display the last week (7 days) of views data, but can also be set to weeks or months. A view is counted when a visitor loads or reloads a page.

Visitor stats


Data from the Referrers module shares information on how visitors get to your site in the first place.


Search Engine Terms

Data from the Search Engine Terms module shares information on what search terms visitors used in search engines to your site in the first place.  Some search engines don’t reveal search terms and these are shown as Unknown search terms.

Search Engine Terms

Top Posts & Pages

The Top Posts & Pages module displays the posts and pages that visitors have accessed over the past day.

Top posts


This stat counts the number of times your readers have clicked on external links that appear on your site.


Enhanced Stats on WordPress.com

Click on Show Me to view more detailed stats on WordPress.com.  This takes you to your site’s advanced stats page where you’ll find more details about visitors, including Views by Country, Unique Views and more.

Show more

Views and Visitors

The Views and Visitors chart represents your traffic for the day, week, month or year depending on the filter applied.  A view is counted when a visitor loads or reloads a page. A visitor is counted when a user or visitor visits for the first time in a given period.  Hovering the cursor over the data displays more detailed information on each.

Views and Visitors

You won’t see any Likes and Comments stats as these are generated by the following Jetpack modules that have been removed from our customized version of Jetpack:

  • Like button – Allow readers to show their appreciation of your posts by adding a like button to your content.  Removed as the Like button didn’t always load and you can only Like if you log into a WordPress.com account.
  • Comments/Comment likes – Allows readers to show their appreciation of your posts by adding a like button to your content.  Removed as comment likes did not load.
  • Comments – Let readers use WordPress.com, twitter, FB or Google+ to comment.  Removed as comments weren’t submitting when option used.


The countries chart displays how many views you’ve received per country by day, week, month, and year.